The 23 points to rank in the top 3

Business name

Does the name include your relevant target keywords?

Primary category

Have you chosen the most accurate primary category for your trade?

Secondary categories

Have you added all relevant secondary categories?

Address

Is your address visible and correct? (or hidden if you're a service-area business)

Address in target area

Is your address within your primary service area?

Address on website

Is your address displayed in your website footer?

Opening hours

Are your hours longer than your competitors'?

Homepage title tag

Does the meta title include your target keyword and city?

Homepage H1

Does your main heading include your keyword and location?

Page content

Does the content mention your target keywords naturally?

Average rating

Is your rating equal to or higher than your competitors'?

Number of reviews

Do you have more reviews than your direct competitors?

Review frequency

Do you receive reviews regularly (not in occasional batches)?

Reviews with photos

Do some of your reviews include photos from customers?

Reviews from the web

Are "Reviews from the web" visible on your profile?

Cover photo

Does your cover photo accurately represent your business?

Additional photos

Do you regularly add new photos to your profile?

Videos

Have you added videos of your work or completed jobs?

Services

Have you listed all your services with descriptions and pricing?

Products

Are you using the Products feature even as a service business?

Description

Have you written a clear and compelling description of your business?

Google Posts

Do you publish Google Posts at least once a week?

Social media links

Have you added your social media links to your profile?